Meet Marquita

Before launching Routine and Reason, Marquita built a career in finance and later founded Gusto and Co—a modern beauty retail space designed to be more than just another skincare destination. From the beginning, she envisioned a place where beauty and intention could coexist. A place to discover products that not only elevate your daily rituals but also encourage deeper connection to self and season.

Routine and Reason is the natural evolution of that vision. It’s where intentional living meets cosmic insight. Through curated wellness tools, astrology-based guidance, and soulful self-care offerings, Marquita helps others create meaningful routines rooted in joy, purpose, and presence.