Privacy Policy

Last updated: August 27, 2026

This Privacy Policy explains how Routine and Reason (“Routine and Reason,” “R&R,” “we,” “us” or “our”) collects, uses and discloses personal information when you visit www.routineandreason.com, purchase a physical or digital product, request a personalized report or service, join our email list, access our Resource Library or otherwise communicate with us. Together, these activities are referred to as the “Services.”

The information we collect depends on how you interact with R&R. Please read this policy carefully and contact us if you have any questions.

Personal Information We Collect

Information You Provide

We may collect information you provide when you:

Place or manage an order
Create or use a customer account
Subscribe to our emails or request access to a free resource
Contact us through email, chat or another form
Request consulting, astrology or other personalized services
Participate in a survey, quiz, promotion or review

This information may include:

Your name, email address, telephone number and mailing address
Billing, shipping and payment-confirmation information
Products viewed, purchased, saved or placed in your cart
Account login information, if you create an account
Messages, customer-service requests and other communications
Information required to prepare a personalized report, which may include a birth date, birth time and place of birth
Information you choose to provide in a consultation request, questionnaire, quiz or intake form

Payment-card information is collected and processed by Shopify and the applicable payment provider. Routine and Reason does not directly receive your complete payment-card number.

Please avoid including medical, financial or other highly sensitive information in general contact forms or emails unless it is necessary for a service you have requested.

Information Collected Automatically

When you visit or use the Site, we and our service providers may automatically collect information about your interaction with it. This may include:

Your IP address and general location derived from it
Browser, device, operating-system and network information
Pages viewed, links selected and searches performed
Referring pages and the dates and times of visits
Products viewed or placed in a cart
Purchases and other interactions with the Site
Interactions with emails we send

We collect this information through cookies, pixels, tags, web beacons and similar technologies.

Information Received From Other Sources

We may receive information from companies that help us operate the Site and provide the Services. These may include Shopify, payment providers, shipping carriers, analytics providers, email platforms and advertising partners.

How We Use Personal Information

We may use personal information to:

Process payments and fulfill physical or digital orders
Prepare and deliver personalized products or services
Manage returns, exchanges and customer accounts
Respond to questions and provide customer support
Deliver requested resources and email communications
Operate, maintain and improve the Site
Understand how people use the Site and our communications
Personalize content and measure marketing performance
Detect fraud, misuse or security incidents
Maintain appropriate business, tax and transaction records
Comply with legal obligations and enforce our policies

Where applicable law requires a legal basis for processing, we may rely on performance of a contract, compliance with a legal obligation, our legitimate business interests or your consent.

We do not intentionally use information submitted for personalized reports or consultations for behavioral advertising or to infer sensitive characteristics about you.

Email Communications

If you subscribe to our email list, request an emailed resource or otherwise consent to marketing, we may send you newsletters, product information and other R&R updates.

You may unsubscribe at any time using the link included in each promotional email. Unsubscribing from marketing will not prevent us from sending transactional communications about an order, account, service request or privacy request.

Our email communications and related analytics may be managed through Klaviyo or another email-service provider. These services may record delivery, opening and link-interaction information.

Cookies and Similar Technologies

We and our partners use cookies and similar technologies to operate the Site, remember preferences, understand Site use and measure or personalize marketing.

These technologies generally fall into the following categories:

Essential technologies support checkout, account access, security, fraud prevention and other necessary Site functions.
Functional and analytics technologies help remember preferences and show how visitors use the Site.
Advertising technologies help measure campaigns and may be used to show more relevant advertising on other websites.

Depending on your location, you may be asked to consent before nonessential technologies are used. You may review or change your selections through the Cookie Preferences link available on the Site.

You can also limit cookies through your browser settings. Blocking essential cookies may prevent parts of the Site from working properly.

Our Site recognizes Global Privacy Control signals where required by applicable law. Other browser-based “Do Not Track” signals may not provide a consistent technical standard and are not currently treated as privacy requests.

Analytics and Behavioral Advertising

Routine and Reason currently uses or may use services provided by Shopify, Google, Meta and AdRoll to understand Site activity, measure campaigns and advertise R&R on other platforms.

These providers may collect identifiers, device information, browsing activity and commercial information through cookies, pixels or similar technologies. They process information under their own privacy notices.

We do not sell personal information in exchange for money. Some privacy laws define “sale,” “sharing” or “targeted advertising” broadly enough to include certain disclosures to advertising and analytics partners. Under those definitions, our use of advertising technologies may be considered a sale or sharing of personal information.

During the preceding 12 months, we may have disclosed the following categories for advertising or analytics:

Identifiers, such as an email address, cookie identifier or device identifier
Commercial information, such as products viewed or purchased
Internet activity, such as browsing and Site-interaction information
General location derived from an IP address

Recipients may include advertising, marketing and analytics providers such as Meta, AdRoll, Google and Shopify.

Where applicable, you may opt out through the Your Privacy Choices link in the Site footer or by using a browser that sends a Global Privacy Control signal. We do not knowingly sell or share the personal information of anyone under 16.

Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information when you visit the Site, create or use a Shopify account, use Shop or Shop Pay or make a purchase.

Depending on the Shopify features you choose to use, Shopify may process information from your interactions with R&R, other Shopify merchants and Shopify services to provide, personalize and improve its services. Information may be processed by Shopify or its service providers in countries other than the one in which you live.

You can learn more in the Shopify Consumer Privacy Policy. Shopify also provides a privacy portal through which you may manage certain uses of information processed by Shopify.

How We Disclose Personal Information

We may disclose personal information to:

Shopify and other companies that provide website hosting, ecommerce, account and digital-delivery services
Payment providers, including Shopify Payments and Afterpay when selected
Shipping carriers and fulfillment providers
Klaviyo and other email or customer-communication services
Google and other analytics providers
Meta, AdRoll and other advertising partners
Technology, security, cloud-storage and customer-support providers
Accountants, insurers, attorneys and other professional advisers
Government agencies or other parties when disclosure is required by law
A prospective purchaser or successor in connection with a merger, sale, reorganization or transfer of the business

We may also disclose information at your direction or with your consent.

Service providers may process information in countries outside your own and are governed by their respective privacy terms.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to provide the Services and fulfill the purposes described in this policy.

The retention period depends on the nature of the information, our relationship with you and any legal, accounting, tax, fraud-prevention or dispute-resolution requirements. We may retain transaction records after an order is complete when required for legitimate business or legal purposes.

Information used for email marketing is retained until you unsubscribe or we determine that it is no longer needed. Unsubscribing may not remove records that must be kept for transactional or legal purposes.

Security

We use reasonable administrative, technical and organizational safeguards appropriate to the information we process. Our ecommerce and payment services are provided through Shopify and applicable payment providers.

No method of transmission or electronic storage is completely secure. Please avoid sending confidential information through unsecured email or general contact forms.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of personal information
Receive a portable copy of certain information
Restrict or object to certain processing
Withdraw consent where processing is based on consent
Opt out of sale, sharing or targeted advertising
Appeal a decision concerning a privacy request
Receive equal service without discrimination for exercising a privacy right

To exercise a privacy right, email hello@routineandreason.com. Please include enough information for us to understand and verify your request. We may ask for additional information to confirm your identity.

You may authorize another person to submit a request on your behalf where permitted by law. We may require proof of that authorization and may ask you to verify your identity directly.

We will respond within the period required by applicable law. Some rights apply only to residents of certain jurisdictions or to businesses that meet particular legal thresholds.

If we deny a request and applicable law provides a right to appeal, you may appeal by replying to our decision.

California and Other US State Privacy Disclosures

The sections titled Personal Information We Collect, How We Use Personal Information, Analytics and Behavioral Advertising and How We Disclose Personal Information describe the categories of personal information collected, the sources of that information, our business purposes and the categories of recipients.

Routine and Reason does not use or disclose legally defined sensitive personal information for the purpose of inferring characteristics about a person.

Residents of states with applicable comprehensive privacy laws may exercise the rights provided by those laws using the contact information below or the Your Privacy Choices link.

International Visitors

Personal information may be transferred to and processed in the United States, Canada or other countries in which our providers operate. Those countries may have privacy laws different from those in your place of residence.

Where required, applicable service providers use recognized safeguards for international transfers. Visitors whose information is subject to the laws of the European Economic Area, United Kingdom or Switzerland may also have the right to contact their local data-protection authority.

Children’s Privacy

The Site and Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information online from children under 13.

If you believe a child has provided personal information to us, contact hello@routineandreason.com so we can review and, where appropriate, delete it.

Third-Party Websites

The Site may include links to websites or services operated by other companies. Routine and Reason is not responsible for the content, privacy or security practices of those services. Please review their policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services or legal obligations. The revised version will be posted on the Site with a new “Last updated” date. We will provide additional notice when required by applicable law.

Contact Us

For questions, complaints or privacy requests, contact:

Routine and Reason
PO Box 100
Arcadia, SC 29320
United States
hello@routineandreason.com

For purposes of applicable privacy laws, Routine and Reason is the controller of personal information described in this policy unless otherwise stated.